About
SENAC, the National Service of Commercial Learning, is a 70 year institution and the main agent of professional education focused on the Trade in Goods, Services and Tourism of the Country.
Challenge
Every year, the company has an event to encourage creative projects to improve its services and products, that's how this project.
My Role
My main role was the process of creating an application that would improve any of the company's service, I developed UI/UX and the branding for this app. It was a very simple service but with great usage and perspective for the company.
Tools
Pen and Paper (Storyboarding), Adobe Illustrator and Photoshop (Interface and Visual Design), InVision (Prototype).
Discovery & Problem Definition
For several years, the main focus of Senac was offer high quality educational content by presential classes, mobile modules and online platform. Its students take the tuition and study specific contents, which often remain without access for a long time.
Solution
The company has a huge collection of educational content and the idea was to create an application that contains the company's every video content for access by a signature service. This service, called Senac Play, it'd offer free and premium content that former and new students could access and know Senac methodology and content.
Sketch and Wireframes
Test & Findings
As a result of the first trial version, some changes were needed that could improve application features such as course instructor information. Senac has many award-winning instructors in the national market and this information would be of great value to the user.
Prototyping
The interactive prototype was done with Invision. I defined UI elements, branding, design patterns and visual hierarchy.