About
Condor Super Center is a 45 year company and one of the largest hypermarket chains in southern Brazil. Today, the company has 50 stores and around 2 million registered customers.
Challenge
Although it is an old company, it does not have a shopping application and recently it has been structured a club of advantages called Club Condor.
My Role
My main job is to develop UI and UX of an application that customers can see the newests offers of the company.
Tools
Pen and Paper (Storyboarding), Adobe Illustrator (Interface and Visual Design), InVision Studio (Prototype).
Discovery & Problem Definition
The company's main customers are low-income and the company has never taken much care or investments in digital platform and e-commerce.
One of the biggest challenges is to combine the tradition of the brand and its customers with digital innovation and virtual shopping experience.
Solution
Create an application that has easy use and learning, is clean and functional and contains the main active offers of stores near the user.
Sketch and Wireframes
Information Architecture
To improve application usage, some features and content have been included, such as recipes along with product details. This information is already present on the company's website and blog and is dynamically presented by the same database.
Prototyping
The interactive prototype was done with Invision. I defined UI elements, layout, design patterns and visual hierarchy.